Patagonia isn’t a massively popular brand
over here; it seems more popular in the States, and as I’ve said before, I
definitely believe there are fashion trends in fly fishing. Anyway, I love
Patagonia Gear, both their fly fishing and general outdoors wear products are
fantastic. Their whole ethos is really cool too, with projects such as ‘Worn
Wear’ – Encouraging you to buy second hand Patagonia gear and make your own
gear last as long as possible, in order to be more environmentally responsible,
as well as reaching out for peoples stories about how they’ve worn Patagonia
products all their life, a pretty humble campaign if you ask me.
Anyway, I’m getting distracted. This post
is meant to be about one of their conservation projects – Damnation.
First off, as expected, the UK is always
left slightly behind and as far as I’m aware, Patagonia’s Damnation Film has
only recently become available in the UK. It’s on iTunes for £7.99. I was
stoked to see it was finally available! However the Damnation merchandise is
yet to grace our shores. Hopefully it will appear in the stores soon!
A very moving picture of the making of Damnation. |
So what’s this Damnation thing all about? Our
need to produce energy has effected different countries in different ways, in
the UK we’re all about nuclear at the moment, along with the looming threat of
fracking. In the USA hydropower is massive (along with the need to manage and
regulate water supplies for farming) and the desire to dam every piece of
moving water has led to some extreme activist movements. The film goes into
every aspect of environmental issues, cultural issues of people who depend on
the Salmon run for food and spiritual reasons, the conservationists side who
just want to see the Salmon and Steelhead run again, the political side of
addressing the majority needs and the men and women who have worked on the dams
for most of their lives. It’s a horrible dilemma, but as an angler, the most
satisfying sight is seeing the Salmon run a river that has been dammed for
decades.
What lies beneath a reservoir? |
Energy production will always affect
someone, and I’m not trying to be hypocritical, because no matter how much I
hate seeing oil spills or local species extinctions from climate change, the
bottom line is that I still drive a car and use electricity. Its just that as
an angler, the damming of rivers is something closer to my heart, as aquatic
ecosystems are something I am serious about conserving.
Striking and inspiring underwater photography features throughout the film. |
So go and buy it from iTunes, you wont be
disappointed, it was a real eye opener, and amazing to see a group of people so
passionate about aquatic habitats.
DamNation - Trailer from Patagonia on Vimeo.
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